moshi moshi mind was founded in 2006 by Stine Skjoldborg and Rikke Rasmussen.
An article at the time, stated that 72% of all women preferred to change clothes to something softer, when they came home from work, everyday errands etc.
They saw a need to design a non-seasonal multifunctional wardrobe, that could take women seamlessly from office to yoga-class, from playground to Pilates, and from a slow breakfast to an urban city hour.
moshi moshi mind was made with the ambition to create a brand where women, could get inspired to a live a less complicated more balanced life as well as smooth the way they dress in order to live a more holistic life.
moshi moshi mind was made to focus on clever fashion rather than fast fashion. In a world that is in constant motion, we want to inspire conscious choices, create timeless design, and simplicity for women.
Our purpose has always been to create comfort, movement and softness.
Right from the beginning in 2006, moshi moshi mind had a clearly defined value system and a vision of building a more caring, responsible and inclusive brand.
We have three guiding principles and values for the way we work at moshi moshi mind: Care, Responsibility and Community:
Care: We act with care both morally, commercially and humanly in all aspects of our business.
Responsibility: From the very beginning we have been responsible in all we do. We have always worked with sustainable principles and initiatives, and we continue to do so. We are curious about new methods and processes to develop the company this way. Our focus is to create products that leave as small an impact on the earth as possible, and last as long as possible.
Community: We can do so little alone and so much together! We believe that we are stronger together and continue to grow and nourish relationships between both employees, suppliers, customers, and our local and global communities.