The Website is operated and owned by:

 moshi moshi aps

dag hammarskjölds allé 42G

2100 Copenhagen Ø


CVR: 30710924


Cookie policy

The purpose of cookies on our website.

To ensure the technical functionality so we can remember your settings.

Visitor analysis, to analyze how many visitors we have, as well as where visitors come from.

The site uses cookies from a following third party who has access to those cookies:


We use the following cookies

Google Analytics

Google Analytics is used to compile statistics on visitors, such as how many people have visited our website, what type of technology they use, ( Mac or Windows, how long they spend on the site, what page they look at, etc. This helps us to continuously improve our website. “analytics” programs can also tell us about how people reached this website (from a search engine).

In addition, we also use Facebook Pixel to measure the conversions of our ads on Facebook.

Use our own cookie to register whether you are logged in to the shop

Ad network

This website does not currently use ad networks.

Privacy Policy


moshi moshi mind brings information about fashion, lifestyle and well-being and sells clothes and accessories under the brand moshi moshi mind. The company respects the privacy of all visitors to our website - and ensures that all personal data that you make available is treated with confidentiality. Moshi moshi mind does not transfer any personal data to third parties and only makes its data available when you place an order in our online shop or have won a competition. Our employees and third parties paid by us must respect the confidentiality of your data.


The following data security policy is intended to provide you with the necessary details in this regard.


2. Collection, processing of data and use of data

When you use our website, for example using a contact form, we collect data about you.


2.1 Personal data

Personal data means all kinds of information that pertains to a human person who in this context constitutes a data subject. Personal data relates to any information that may be used to describe or conclude anything about your identity, such as your name, telephone number, address or email address.


For example, statistical data that is collected when you visit the website and that does not relate to you as a human person is not included in the definition of personal data.


2.2 Use of the information

If you simply visit our website to search for information, we do not store any data about you, except for the information that enables you to visit our website. It applies


IP address

Date and time of your search

Time difference to GMT

The pages you have visited

Access status / http password

Transmitted data volume

The website from which the search was made

Language and language version of the browser

The user's IP address is deleted or anonymized after the application ends. In the case of anonymisation, the IP address is modified in such a way that information about personal or material matters can no longer be traced back to an identifiable or identified natural person and in the event that it is possible only if it takes a disproportionate amount of time, economy and a great deal of effort. We analyze data in a so-called log file in anonymized form to improve moshi moshi minds online offers, to make it more user-friendly and to ensure that we find and improve errors on the page faster. They are also used to ensure that the capacity of the website is in place and to ensure that appropriate amount of data is available on the website.


2.3 Contact form and other interactions

In addition to the website's offer of information, there are various ways in which you can interact with us on the website. These include the contact form and sign up for our newsletter as well as contests. In order to use these, you must provide personal data, which we use to secure the services in question, and which we also store. We only use the data in question for the exact purpose and in accordance with our data protection principles.


2.4 Storage period for personal data

We only store and use your personal data for the period for which it is relevant for the purpose for which it was collected. Personal data that is subject to a legal retention period will be deleted when this period ends. Other personal data will be deleted as soon as it is no longer relevant for its purpose or to secure, exercise or defend legal claims.

2.5 Newsletters

We offer you to subscribe to a free newsletter.

We use Mailchimp, a service provided by The Rocket Science Group, LLC, 512 Midler Street, Ste 404 Atlanta, GA 30318, to send out the newsletters. If you choose to sign up for the newsletter, we will keep your name and e-mail address until you unsubscribe from the newsletter. In addition, we store your IP address and the time of registration to protect us against misuse of your personal data.

Your email address is the only information we need to send you the newsletter. All other information is voluntary.

You can revoke your consent to receive the newsletter at any time. You can do this via Mailchimp or by sending an email to or by contacting us in any way. Information that you provide to us will not be shared with third parties and your data will be deleted when you revoke your consent.

2.6 Transfer of data to third parties

Data collected by moshi moshi mind will only be transferred to third parties if it is necessary for the execution of a contract or a payment, or if you have given your consent to this in advance. The companies that perform a service for us may only use data to perform their task. Our suppliers have been carefully selected by us to carry out the task and have received written instructions in this regard. They are required to follow our instructions and their work is regularly monitored by us. It is forbidden and illegal for them to use the information for any other purpose, and none of the suppliers we have a choice will do so.

3. Cookies

Cookies are small files that are stored and that deal with the specific data processing machine you use as well as the settings and data that are necessary for the exchange of information with our system via your browser. Cookies cannot execute any programs or transmit viruses to your computer. They are used to make our overall online offerings more user-friendly and efficient.

There are two different types of cookies that we use:

Session Cookies: which are deleted when you close your browser (ie at the end of a session)

Temporary / permanent cookies: which are stored for a longer period or permanently on your data processing device. The storage of these cookies helps us to design our website and makes it easier for you to use it. For example, by saving specific inputs so you do not have to re-enter them.

You can delete the cookies in your browser's security settings at any time, and you can customize your browser settings according to your wishes. The help function in the menu on your browser will usually show you how to reject new cookies and delete old cookies. If you choose to do this, it is not certain that you can use all the offers our website has.

3.1 Cookies that we use on

Most of the cookies we use are session cookies, which are automatically deleted from your hard drive at the end of the browser session. In addition, we also use cookies, which remain on your hard drive. When you visit us again, we will automatically recognize that you have previously been on the Website and what your preferences are in relation to the information we have on the Website.

The cookies we use cannot be attributed to a specific data person and therefore not to you. When a cookie is activated, it is dedicated to an activation number. Therefore, it is not possible to attribute your personal data to this number at any time, nor is any attempt made to do so. We do not store your name or other similar information that makes it possible to attribute the cookie to your data person.

3.2 Web analytics with Google Analytics


Our website uses Google Analytics, a web analytics service provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (‘Google’). Google Analytics uses cookies to analyze websites in order to understand consumer behavior on them. The information generated through these cookies is transmitted to a Google server in the USA and stored there. Your IP address will be shortened before analyzing consumer behavior in such a way that no conclusions can be drawn about your identity. To that end, Google Analytics uses the 'anonymizelp' code to ensure the anonymised collection of IP addresses.

Google will use information collected through cookies to analyze your use of the website, collect reports on website activities on behalf of the website owners and to be able to provide additional services associated with websites and the Internet.

As described above, it is possible for you to configure your browser in such a way that it rejects cookies. You may also choose to prevent Google from collecting and using data collected through cookies in relation to the use of this website by downloading and installing a browser plug-in.

You can find more information about Google and data privacy under their privacy policy.


4. Data rights


4.1. The right to information


You must at all times request information regarding the data stored about you, about processing purposes, categories of personal data being processed, recipients or groups of recipients for whom personal data is or will be passed on and, if possible, the planned duration of retention of personal data or, if not possible, the criteria used to define this period.

You can always contact our responsible data controller or any other employee of moshi moshi mind to exercise this right to information.


 4.2 The right to rectify, delete or restrict processing


You have the right to request immediate corrections of your personal data at any time.

In addition, you can request that your personal data be deleted if the data is no longer necessary for the purpose for which it was collected, if you wish to withdraw your consent to processing, and there is no other legal reason for the processing, if you wish to object to processing and there is no overriding justifiable reason for the processing, or if you wish to refuse the use of data for direct marketing when personal data is being processed illegally or when deletion is legally binding on us.

Additionally, you can ask for restrictions on the processing of your personal data if you disagree with the accuracy of your personal data - as long as it takes us to check the accuracy of the data - if the processing is illegal, but you reject the deletion instead of restricting the use if we no longer need your personal data, but you need data to assess exercise or defend legal claims, or if you object to processing, but it is not yet decided whether legitimate claims on our part outweigh your claims.

You can always contact our responsible data controller or any other employee of moshi moshi mind to exercise the above rights.

4.3 The right to object

You have the right at any time to object to the processing of your personal data due to reasons arising in your specific situation, if the processing is necessary for the performance of a task performed in the public interest or subject to the performance of the official authority authorized to us, or if processing is pursued in pursuit of our legitimate rights or those of a third party, and your fundamental rights or fundamental freedoms with respect to data protection have no priority.

The right to object also exists when we use personal data for direct marketing; this also deals with profiling associated with direct marketing. Your personal data will no longer be used for direct marketing following an objection.

You can always contact our responsible data controller or any other employee of moshi moshi mind to exercise this right of objection.


4.4 The right to revoke your content


You have the right to revoke your consent to the processing of your personal data at any time, without this having any effect on the legitimacy of the processing based on your consent until the revocation.

You can always contact our responsible data controller or any other employee of moshi moshi mind to exercise this right of revocation.

5. Social plug-ins


5.1Facebook is a social network operated by Facebook Ireland Limited (Hanover Reach 5-7 Hanover Quay, Dublin 2, Ireland). Facebook features can be recognized by the Facebook logo. Depending on the function, additional information may appear (eg 'Share', 'Like').

When a moshi moshi mind page contains a Facebook button and you click on that button, your browser or application establishes a direct connection to Facebook servers and the button for the specific function is loaded from there. In doing so, the information that the respective moshi moshi mind page has gained access to must be transmitted to Facebook.

An exception is when you visit a page where we use a Facebook plugin with the purpose of showing moshi moshi mind's latest activity on Facebook on In that case, your browser or application will establish a direct connection to Facebook's servers.

If you are also logged in as a user on Facebook, it is possible that the visited page can be allocated to your profile on Facebook. If you click on integrated Facebook buttons and then log in to Facebook (or if you are already logged in), the information that was 'liked' or 'recommended' can be published on Facebook on your profile and timeline in a abbreviated version. Facebook can thus collect and store additional user data, if applicable. It is therefore possible for Facebook's user profiles to create more than what you yourself publish on Facebook.

At no point can moshi moshi mind find out which Facebook buttons you have used and when; instead, Facebook receives summarized, impersonal statistics about the use of moshi moshi minds fan page on Facebook and summarized statistics about the use of Facebook buttons.

You can learn more about what data Facebook collects for its own purposes in Facebook's data policy; there you will find further information about data collection and data processing of Facebook and about your rights in that context. Facebook's data policy can be read here:

6. Google Maps

This website uses the Google Maps service powered by Google Inc., 1600 Amphitheater Parhway, Mountain View, CA 94043, USA (‘Google’). This service is used by us especially for the purpose of providing the integrated "find stores" service. To integrate and display Google map material in your browser, your web browser must establish a connection to a Google server that may be located in the United States when accessing a contact page. This gives Google the information that the contact page was accessed by your device's IP address. You can find more information in Google's Terms of Service.

7. Data security

We guarantee the latest technical, advanced measures to ensure data security, in particular with the aim of securing your personal data against risk during data transfers and against the access of a third party. These are constantly being adjusted to reflect the highest level right now.

8. Legal basis for data collection

The legal basis for this is Article 2, section 1 p 1 lit f of the GDPR (General data protection Regulation). In addition, we process data with your explicit consent in accordance with Article 6 section 1 p. 1 lit. By GPDR as well as to meet our contractual obligations to you or to exercise pre-contractual measures in response to your inquiries in accordance with 6 section 1 p. 1 lit of GDPR.


Link to gdpr: